Maren Morgan

Product Designer and Founder

The Blueprint for Exceptional Design

Jan 25, 2025

Design That Works Starts With the Right Principles

Green Fern
Green Fern

Maren Morgan

Product Designer and Founder

The Blueprint for Exceptional Design

Jan 25, 2025

Design That Works Starts With the Right Principles

Green Fern

Design That Works Starts With the Right Principles

Jakob Nielsen’s 10 usability heuristics are the gold standard for creating intuitive and effective digital experiences. These principles help designers build interfaces that feel natural, reduce friction, and keep users engaged. Mastering them leads to smoother interactions and higher conversions.

Breaking Down Nielsen’s 10 UX Principles

Visibility of System Status
Users should always know what is happening. Loading indicators, progress bars, and notifications keep them informed and reduce uncertainty.

Match Between System and the Real World
Speak your users’ language. Use familiar icons, clear labels, and logical structures that align with real-world experiences.

User Control and Freedom
Mistakes happen. Provide easy ways to undo actions, exit processes, and navigate without frustration.

Consistency and Standards
Users should not have to guess. Follow established UI patterns and keep interactions predictable across your platform.

Error Prevention
Design proactively. Use confirmation dialogs, clear instructions, and smart defaults to reduce user errors before they happen.

Recognition Rather Than Recall
Make key information easily accessible. Avoid requiring users to remember details by displaying relevant options and guidance at the right time.

Flexibility and Efficiency of Use
Support both new and experienced users. Keyboard shortcuts, customizable settings, and streamlined workflows make interactions faster and more intuitive.

Aesthetic and Minimalist Design
Less is more. Remove unnecessary elements that distract from core functionality and keep designs clean, modern, and purposeful.

Help Users Recognize, Diagnose, and Recover From Errors
Clarity matters. Use plain language for error messages, provide helpful solutions, and guide users back on track.

Help and Documentation
Good design reduces the need for help, but when users do need assistance, make sure documentation is easy to find and simple to follow.Trust your designer or agency

Applying These Principles for Better UX

Following Nielsen’s heuristics ensures that every interaction feels seamless and user friendly. By designing with these principles in mind, you create products that are intuitive, efficient, and frustration free. Better UX means happier users and better business outcomes.

Design That Works Starts With the Right Principles

Jakob Nielsen’s 10 usability heuristics are the gold standard for creating intuitive and effective digital experiences. These principles help designers build interfaces that feel natural, reduce friction, and keep users engaged. Mastering them leads to smoother interactions and higher conversions.

Breaking Down Nielsen’s 10 UX Principles

Visibility of System Status
Users should always know what is happening. Loading indicators, progress bars, and notifications keep them informed and reduce uncertainty.

Match Between System and the Real World
Speak your users’ language. Use familiar icons, clear labels, and logical structures that align with real-world experiences.

User Control and Freedom
Mistakes happen. Provide easy ways to undo actions, exit processes, and navigate without frustration.

Consistency and Standards
Users should not have to guess. Follow established UI patterns and keep interactions predictable across your platform.

Error Prevention
Design proactively. Use confirmation dialogs, clear instructions, and smart defaults to reduce user errors before they happen.

Recognition Rather Than Recall
Make key information easily accessible. Avoid requiring users to remember details by displaying relevant options and guidance at the right time.

Flexibility and Efficiency of Use
Support both new and experienced users. Keyboard shortcuts, customizable settings, and streamlined workflows make interactions faster and more intuitive.

Aesthetic and Minimalist Design
Less is more. Remove unnecessary elements that distract from core functionality and keep designs clean, modern, and purposeful.

Help Users Recognize, Diagnose, and Recover From Errors
Clarity matters. Use plain language for error messages, provide helpful solutions, and guide users back on track.

Help and Documentation
Good design reduces the need for help, but when users do need assistance, make sure documentation is easy to find and simple to follow.Trust your designer or agency

Applying These Principles for Better UX

Following Nielsen’s heuristics ensures that every interaction feels seamless and user friendly. By designing with these principles in mind, you create products that are intuitive, efficient, and frustration free. Better UX means happier users and better business outcomes.

Let’s bring your vision to life

We’d love to hear about your project! Tell us about your product, timeline, and where you’re located. We read every message, so thanks in advance for sharing the details that matter.

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

We’d love to hear about your project! Tell us about your product, timeline, and where you’re located. We read every message, so thanks in advance for sharing the details that matter.

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

We’d love to hear about your project! Tell us about your product, timeline, and where you’re located. We read every message, so thanks in advance for sharing the details that matter.

Extreme close-up black and white photograph of a human eye

Contact us